Programmatic / Media Exchange

The digital world can feel chaotic. To some, it’s a 2lst-century “wild west.” Online media is often the furthest thing from transparent. The BPA Media Exchange provides solutions that media buyers and sellers are looking for.

Why “programmatic”?

BPA recognized the challenges in the digital marketplace and answered the call. Through our BPA Media Exchange, for specialty publishers, we built an environment to close these gaps. At the least, we provide ease of use, coupled with quality, brand safety, and a level of verification that marketers demand and expect. This solution helps publishers compete and thrive through a variable-cost model with no upfront capital expense.

BPA’s origins are in print. Yet we continue to evolve to seamlessly connect media buyers and sellers. As a trusted, third-party voice ensuring quality standards, we deliver a powerful “seal of approval” in the ever-shifting digital realm.