Media Exchange: Buyers
The BPA Media Exchange for Advertisers
We introduced the BPA Media Exchange, a programmatic publisher collective, to give media buyers a vertical private marketplace. The platform features quality, audited media, 18 B2B verticals vetted audiences, and professional disciplines and SMB decision-makers at scale.
Every site in the BPA Media Exchange includes brand-safety checks for traffic quality and content; non-human traffic and site history; page quality and ad clutter; and social presence regarding industry standards. Within the Media Exchange, we honor the same stringent standards that have made BPA a globally recognized assurance provider.
Assuring Brand Safety
For nearly 100 years, BPA has been in the business of auditing media, while performing independent verifications of publishers’ audience claims and internal reporting processes. As a baseline, our member publishers present quality, third-party, verified inventory.
Please note: All parties need to have the Ad Choices icon visible and active in their privacy policies or site footers. During onboarding, BPA publishers will be subjected to our verification, and brand safety, checklists.