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How It Works for Buyers

Reach High-Value Audiences Within Specific Environments

The BPA Media Exchange provides context, and relevant environments, as an alternative to direct PMPs with individual publishers. We deliver access to endemic B2B publishers through category verticals, or whitelist groups, on business-related sites. Buyers can also set up direct deals with enabled publishers.

Above all, the platform supports digital-advertising capabilities for buyers along with key benefits including programmatic activation through your DSP; PMP scale; programmatic guarantees with your media partners; audience-targeting solutions, including account-based marketing (ABM); and 18 Industries, from advertising to travel.

Quality and Safety

To reach the highest-quality audiences, count on:

  • Audited site-traffic reporting monthly
  • Brand safety
  • Editorial code-of-conduct standards
  • Ad-clutter free
  • Human traffic

Contextual Targeting

Reach professionals in the context of their work and expect:

  • Endemic functionality and industry content.
  • Adaptation to evolving privacy policies without diluting audience relevancy.
  • Managed service capabilities.