Media Exchange: Sellers
BPA Worldwide launched the BPA Media Exchange to help you deploy digital media solutions in a constantly changing market. The Media Exchange connects quality marketers with your brand-safe, audited inventory and sites with tangible benefits:
Activate Digital Media Buys
- Recapture budgets lost to other media.
- Respond to your advertisers’ new digital buying models.
- Leverage enhanced targeting capabilities.
- Get exposure to new advertisers.
Scale First-Party Data
- Understand your audience to increase inventory value.
- Get expanded scale of relevant users.
- Activate ad targeting for your owned-and-operated sites and off-portfolio.
- Use your company data for account-based marketing (ABM).
We’ve built our reputation ensuring quality standards for marketers and publishers like you. By verifying compliance with industry standards, BPA protects a healthy digital economy. We also work directly with you, providing education from industry experts, to help you create a sophisticated sales-strategy road map.