Media Exchange: Sellers

BPA Worldwide launched the BPA Media Exchange to help you deploy digital media solutions in a constantly changing market. The Media Exchange connects quality marketers with your brand-safe, audited inventory and sites with tangible benefits:

Activate Digital Media Buys

• Recapture budgets lost to other media.
• Respond to your advertisers’ new digital buying models.
• Leverage enhanced targeting capabilities.
• Get exposure to new advertisers.

Scale First-Party Data

• Understand your audience to increase inventory value.
• Get expanded scale of relevant users.
• Activate ad targeting for your owned-and-operated sites and off-portfolio.
• Use your company data for account-based marketing (ABM).

Why participate?

We’ve built our reputation ensuring quality standards for marketers and publishers like you. By verifying compliance with industry standards, BPA protects a healthy digital economy. We also work directly with you, providing education from industry experts, to help you create a sophisticated sales-strategy road map.