How It Works for Sellers
The BPA Media Exchange delivers access from major trading desks, DSPs and brands, as well as guaranteed inventory sold by publishers. A data cooperative featuring scale and enhanced insights, this innovative platform offers diversified demand sources across a variety of screens and channels.
You’ll benefit from a safe, curated, digital space in which to conduct business. Publisher benefits are many:
- Tap the potential to increase digital ad revenue.
- Access programmatic buyers directly.
- Leverage industry-specific content through 18 B2B industry verticals.
- Achieve audience scale to attract top advertisers/agencies.
BPA is trusted to protect quality media standards. Likewise, to drive our members’ digital success, we make sure members follow accepted industry standards, providing media buyers with a pool of audited media inventory that is “brand safe,” and sure to reach target audiences. As a start, publishers can do business with direct advertisers to create a more efficient process using the Media Exchange’s automation. You can also allow the supply-side platform (SSP) to monetize your unsold inventory—i.e., any ad impressions not monetized via your direct-sales efforts.
Ease and simplicity
Our commitment is helping publishers meet ongoing tech changes, as you work to navigate a complex digital landscape. Publisher-members can onboard into the BPA Media Exchange with no upfront capital to leverage BPA’s knowledge and resources.