Take advantage of BPA’s library of informative white papers covering diverse issues and best practices across multiple industries. Why Real-Time Data Reporting Shouldn’t Preclude a Media Audit Proving the Value…
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Posts in category "Programmatic"
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Introduction to the BPA Media ExchangeBPA Worldwide, the global assurance provider, introduced the BPA Media Exchange, a programmatic publisher collective, to bring “go to market” opportunities to buyers and sellers…
The following glossary of terms associated with the buying and selling of programmatic advertising is courtesy of the Media Ratings Council (MRC) and other sources where indicated. Above the Fold –…
With countless website visitors every month, publishers process and store a large volume of audience information (non-PII) in their databases. These data points are sometimes provided (in the form of…
The BPA Media Exchange delivers access from major trading desks, DSPs and brands, as well as guaranteed inventory sold by publishers. A data cooperative featuring scale and enhanced insights, this…
Reach High-Value Audiences Within Specific Environments The BPA Media Exchange provides context, and relevant environments, as an alternative to direct PMPs with individual publishers. We deliver access to endemic B2B…
The BPA Media Exchange for Advertisers We introduced the BPA Media Exchange, a programmatic publisher collective, to give media buyers a vertical private marketplace. The platform features quality, audited media,…
BPA Worldwide launched the BPA Media Exchange to help you deploy digital media solutions in a constantly changing market. The Media Exchange connects quality marketers with your brand-safe, audited inventory…