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Posts in category "Programmatic"

Blog, Insights and Success Stories Posts List

Whitepapers

Take advantage of BPA’s library of informative white papers covering diverse issues and best practices across multiple industries. Why Real-Time Data Reporting Shouldn’t Preclude a Media Audit Proving the Value…

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BPA Logos

Leverage Your BPA iCompli Logo In a competitive marketplace, BPA iCompli is a trusted resource. Often, the BPA iCompli logo is the first thing advertisers and buyers look for when…

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Videos, Tutorials & Webinars

Introduction to the BPA Media ExchangeBPA Worldwide, the global assurance provider, introduced the BPA Media Exchange, a programmatic publisher collective, to bring “go to market” opportunities to buyers and sellers…

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Glossary of Terms

The following glossary of terms associated with the buying and selling of programmatic advertising is courtesy of the Media Ratings Council (MRC) and other sources where indicated. Above the Fold –…

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Data Leakage

With countless website visitors every month, publishers process and store a large volume of audience information (non-PII) in their databases. These data points are sometimes provided (in the form of…

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How It Works for Sellers

The BPA Media Exchange delivers access from major trading desks, DSPs and brands, as well as guaranteed inventory sold by publishers. A data cooperative featuring scale and enhanced insights, this…

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How It Works for Buyers

Reach High-Value Audiences Within Specific Environments The BPA Media Exchange provides context, and relevant environments, as an alternative to direct PMPs with individual publishers. We deliver access to endemic B2B…

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Media Exchange: Buyers

The BPA Media Exchange for Advertisers We introduced the BPA Media Exchange, a programmatic publisher collective, to give media buyers a vertical private marketplace. The platform features quality, audited media,…

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Media Exchange: Sellers

BPA Worldwide launched the BPA Media Exchange to help you deploy digital media solutions in a constantly changing market. The Media Exchange connects quality marketers with your brand-safe, audited inventory…

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Resources

GETTING STARTED BPA Member Onboarding Kit MediaFuse Integration Process Bombora- Publisher Member Onboarding Kit BPA Media Exchange Code of Ethics The BPA Media Exchange empowers publishers with automated ad solutions. Use…

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